SCORE Lancaster-Lebanon highlighted HQ Water Solutions in their “COVID-19 ‘Lemons to Lemonade’ Story.” The article details how Stephen and Jordan Evangelista, owners of HQ Water Solutions, successfully launched their business just before the pandemic hit. Instead of being deterred, they adapted their marketing strategy, focusing on social media and engaging with local business associations. This led them to pivot their marketing plan to support other small businesses through initiatives like “Small Biz Feature Friday,” which helped other companies extend their reach. This community-focused approach not only built goodwill for HQ Water Solutions but also allowed them to thrive during a challenging period, truly turning “lemons” into “lemonade.”